Bringing music and merchandise closer to fans, we built an e-commerce experience for Universal Music Group that balances functionality with brand identity. The new platform offers an intuitive shopping journey, making it easy for users to explore and purchase albums, limited-edition vinyl, and artist merchandise. With a design that reflects UMG’s global influence, the store enhances engagement while ensuring a smooth and enjoyable shopping experience for music lovers everywhere.
Country
SingaporeIndustry
Hobbies & LifestyleServices
Web & UX DesignTechnology
Shopify PlusDesigned for a seamless and engaging experience, the product page lets users explore album details, preview tracks via an integrated Spotify playlist, and shop with ease. The intuitive layout and on-brand design ensure a smooth journey from discovery to checkout.
We designed the 'All Artists' page to showcase Universal Music Group’s diverse roster in an organized and visually engaging way. Each artist is featured in a dynamic card, leading to their dedicated collection page where fans can shop albums, vinyl, and exclusive merchandise. The clean, user-friendly layout ensures an easy navigation experience, reflecting UMG's global brand while offering seamless access to their artist's offerings.
