Calecim’s website design strategy focused on blending the brand’s medical and beauty elements to elevate the customer experience and attract new audiences. The site was reimagined to showcase Calecim’s proprietary PTT-6 technology and seamlessly integrate educational content and brand storytelling.
Country
SingaporeIndustry
Health & BeautyServices
Web & UX DesignTechnology
Shopify PlusWe created sections that emphasize product benefits with compelling before-and-after visuals and in-depth ingredient details. Prominent profiles of Calecim’s expert medical team reinforce the brand’s credibility and authority. Additionally, our design approach featured tailored layouts: medical research pages were given a professional, clinical aesthetic, while blog pages adopted a more lifestyle-oriented feel.
To elevate the personalization of the shopping experience, we implemented features like a kit builder, sample selection options, and custom gift add-ons. Bundled discounts make it simple for customers to complete a tailored skincare routine, and these bundles can now be tracked by Calecim’s team to gain insights into customer preferences across global markets, informing future recommendations.
We enhanced the Cart with high-conversion features, including a free shipping threshold indicator and flexible sample selection tied to cart value, all contributing to a streamlined shopping experience that fosters customer satisfaction.
With the relaunch of their B2C store, Calecim Professional selected us as a trusted partner to accelerate their global expansion on Shopify Plus. We reengineered their B2B stores with Shopify 2.0, delivering a faster, more seamless experience for business customers.
Mei Zee Tan
Calecim
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