Calecim
Calecim

Calecim

Global rebrand for a stem cell skincare leader

Calecim sought a transformation for their ecommerce website, aiming for a fresh, modern, and content-focused design that seamlessly integrates the clinical precision and luxury essence of their brand.

Calecim’s website design strategy focused on blending the brand’s medical and beauty elements to elevate the customer experience and attract new audiences. The site was reimagined to showcase Calecim’s proprietary PTT-6 technology and seamlessly integrate educational content and brand storytelling.

Awarded Honorable Mention on Awwwards.

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Country

Singapore
United Kingdom
United States

Industry

Health & Beauty

Services

Web & UX Design
Creative Direction
Shopify Development
Shopify B2B
Custom Integration
Internationalisation

Technology

Shopify Plus
Global-e
Klaviyo
Lexer

Deep Dive Into Technology

We created sections that emphasize product benefits with compelling before-and-after visuals and in-depth ingredient details. Prominent profiles of Calecim’s expert medical team reinforce the brand’s credibility and authority. Additionally, our design approach featured tailored layouts: medical research pages were given a professional, clinical aesthetic, while blog pages adopted a more lifestyle-oriented feel.

Power Bundle Savings

To elevate the personalization of the shopping experience, we implemented features like a kit builder, sample selection options, and custom gift add-ons. Bundled discounts make it simple for customers to complete a tailored skincare routine, and these bundles can now be tracked by Calecim’s team to gain insights into customer preferences across global markets, informing future recommendations.

Screenshot of Calecim collection page

Free Sample Selection in Cart

We enhanced the Cart with high-conversion features, including a free shipping threshold indicator and flexible sample selection tied to cart value, all contributing to a streamlined shopping experience that fosters customer satisfaction.

The Results

With the relaunch of their B2C store, Calecim Professional selected us as a trusted partner to accelerate their global expansion on Shopify Plus. We reengineered their B2B stores with Shopify 2.0, delivering a faster, more seamless experience for business customers.

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Revenue Growth

“I feel that of all the vendors I had spoken to, 360&5 really took time to understand what I needed and what was required for a brand that I had.... that had a lot of resources and content and science which needed to be carefully curated so that the audience could be led through them.”

Foo Mei Zee

Calecim

Foo Mei Zee