Thirsty Beer Shop partnered with 360&5 for a comprehensive online storefront redesign to capture its refreshed brand identity and appeal to both direct-to-consumer (DTC) and business-to-business (B2B) customers.

In close collaboration with Thirsty’s team, 360&5 enhanced the Shopify website by integrating full-bleed product images to provide an immersive browsing experience and implementing product-focused storytelling to create a brand-centric shopping journey, fully aligned with their updated brand style guide. The redesigned ecommerce site includes quick add-to-cart functionality, encouraging product discovery and facilitating swift purchases for an optimal customer experience.

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Country

Singapore

Industry

Food & Beverage

Services

Web & UX Design
Creative Direction
Shopify Development

Technology

Shopify Plus
Klaviyo

Accelerate Your Purchase

We prioritized quick add-to-cart functionality to enhance the shopping experience. Customers can view a range of product attributes and simplified details, and after clicking "Add to Cart," they are presented with various pack options and detailed pricing. Shoppable product cards are central to the website, allowing customers to quickly add items at any time, streamlining their shopping process.

Craft Your Personalised Beer Box

We introduced a feature that allows customers to create personalized gift boxes. This guided process enables users to select the box design, quantity, and beers, as well as add a gift card with a custom message. Products can be filtered by glassware, types, and flavors, with labels like "new arrivals" to streamline decision-making. This personalization enhances the customer experience, driving higher average order value (AOV).