Cortina Watch, a premier luxury watch retailer offering high-end brands such as Tudor and Omega, transitioned from WooCommerce to Shopify Plus with our support.

We expanded Cortina Watch’s online presence into Malaysia and Thailand, modernizing the design and functionality to reflect its luxury brand image. The ecommerce site is optimized to drive in-store bookings, leveraging visual storytelling and rich watch content to engage both novice and expert enthusiasts. To streamline navigation, we structured the catalog into tailored journeys by brand and category, enhancing exploration and elevating the overall customer experience.

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Country

Singapore
Malaysia
Thailand

Industry

Jewellery & Luxury

Services

Web & UX Design
Creative Direction
Shopify Development
Migration from WooCommerce
Custom Integration
Internationalisation

Technology

Shopify Plus
SleekFlow

Increasing Offline Conversions

With most sales occurring in-store, our primary focus was to drive appointment bookings for seamless in-store purchases. We crafted an immersive product listing page, paired with a detailed product page that highlights each watch's unique features, while offering a select range for online purchase.

Online-Exclusive Products

Through strategic collaborations with watch brands, Cortina Watch offers exclusive online collections, encouraging loyal customers to shop directly on their site. These unique, limited-edition products reinforce Cortina’s image as a trendsetter, appealing to customers in search of distinctive items. By carefully curating these releases, Cortina builds a dedicated customer base that regularly returns to explore new, exclusive offerings.

Embarking On The Cortina Journey

The blog is visually rich and interactive, featuring large images and related articles to captivate readers. Products referenced in the content are conveniently displayed for purchase at the page's end, blending content with commerce. Strategically linked to the main website, the blog enhances engagement and guides visitors through a seamless, connected browsing experience.