Thai E-Commerce Leaders Embrace Omnichannel & Global Expansion

Driving D2C and B2B E-commerce Growth in Thailand: Last month, a dynamic roundtable discussion took place at the Siam Kempinski Hotel in Bangkok, bringing together e-commerce C-suite executives from leading Thai brands and industry experts. Co-hosted by The Ortus Club, Shopify, and 360&5, the event focused on "E-Commerce Growth with Omnichannel Commerce," exploring key challenges and opportunities in the Thai market.

Key Themes Explored:

• Technology for Efficiency: Participants discussed how technology can optimize e-commerce operations, reduce costs, and enhance the customer experience.
• B2B Expansion: The event highlighted strategies for expanding using Shopify Plus for B2B e-commerce and reaching new business audiences in Thailand and beyond.
• Marketplaces & E-commerce Strategy: Experts shared insights on integrating marketplaces effectively within a comprehensive e-commerce strategy.
• First-Party Data & Customer Relationships: The importance of owning and leveraging first-party customer data to build stronger relationships and personalize marketing efforts was emphasized.
• International Expansion Challenges: Attendees discussed the challenges and opportunities of expanding e-commerce operations internationally.

Emerging Trends:

• Rise of Global Thai Brands: While Asian retailers have traditionally focused on distributing international brands, the event highlighted a growing trend of new Thai brands emerging with a global vision.
• Branding & Differentiation: To compete globally, Thai brands are increasingly prioritizing strong branding and unique online experiences, moving beyond standard e-commerce templates.

Sharing Our Shopify Plus Success Story: Jim Thompson

Our successful collaboration with Jim Thompson, the renowned Thai fashion and lifestyle brand, exemplifies Shopify Plus's global expansion power. Jim Thompson was seamlessly migrated to Shopify Plus and underwent a comprehensive website refresh designed to engage international audiences.

The event fostered a collaborative environment where e-commerce professionals in Thailand could forge new connections and partnerships, all while enjoying a memorable dining experience that enhanced the overall atmosphere of camaraderie and knowledge sharing. With many Thai brands seeking to invest in their e-commerce capabilities and build strong online presence, Shopify Plus and 360&5 are well-positioned to support their growth. 

Ready to transform your B2B e-commerce operations in Thailand? Reach out to us today to discover how Shopify Plus can revolutionize your online business. Also, learn more at Ortus Club and their upcoming events.