Knockout E-commerce Growth: How ONE Championship's grew 20x

360&5 worked with ONE Championship, a global sports media powerhouse, and showcased a 20x increase in online sales after migrating them to Shopify Plus from VTEX. This remarkable growth isn't just a win for ONE.shop (the official store for ONE Championship)—it provides essential lessons for businesses looking to scale their direct-to-consumer (DTC) operations and boost e-commerce sales.

Why ONE Championship moved to Shopify Plus

Before switching to Shopify Plus, ONE Championship outsourced its merchandise sales to a third-party platform. However, as the brand grew, the need for more control over product design, marketing, and customer experience became evident. Shopify Plus offered the customization, scalability, and independence they needed to take charge of their e-commerce destiny.

Key strategies for e-commerce victory

ONE Championship’s impressive e-commerce growth didn’t happen by chance. According to Shopify’s case study, several strategic moves contributed to their success:

• Owning the customer experience: Migrating to Shopify Plus allowed ONE Championship to manage every aspect of its customer interactions directly. By eliminating intermediaries, it strengthened brand relationships and delivered a more personalized shopping experience.
• Leveraging data for agility: With real-time analytics, ONE Championship could instantly monitor customer behaviour and adjust marketing strategies. This data-driven approach helped them optimize campaigns, refine product offerings, and maximize conversion rates.
• Customization to boost sales: The flexibility of Shopify Plus enabled the brand to implement features like free shipping bars and automated cart upsells. Small but impactful changes like these significantly improved average order value and overall revenue.
• Monetizing intellectual property: ONE Championship’s success demonstrates how businesses with strong intellectual property can drive revenue through DTC sales. They transformed their loyal fan base into dedicated customers by offering exclusive sports merchandise and branded products. This strategy is highly adaptable for brands across industries looking to capitalize on their audience.
• Be agile and adaptable: Many businesses faced challenges during the COVID-19 pandemic, but ONE Championship thrived by pivoting to online sales. Shopify Plus provided a stable and scalable platform to quickly adjust to changing market conditions.

ONE Championship's journey from a sports media powerhouse to an e-commerce success story offers valuable lessons for businesses of all sizes. By focusing on customer experience, data-driven decisions, customization, and adaptability, they achieved remarkable growth. We hope their experience inspires you to take a closer look at your own e-commerce strategy and identify opportunities for improvement.

Ready to elevate your e-commerce game?

By leveraging Shopify Plus, ONE Championship unlocked new revenue streams and strengthened its brand. Are you interested in how Shopify Plus can transform your business? Learn more our Shopify Plus expert services.

Learn More: Original Shopify Case Study